Korean Pop Culture : Web Novels?

Just a quick question from someone who is doing research for a college project on Korean pop culture. I've found discussion about KPOP, Drama, Television, Movies and Video games, but I cannot find anything about Korean Web Novels. Is it popular over there like it seems to be becoming over here? Any body have information on where I can learn more about this? Thank you for your help for anyone who gives it as I want to make sure I do the best presentation possible.
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